 |
 Internet Television - Call it thedawn of the "Internet/TV." Sylvania's new Internet/TV with "Linux inside"...
|
|
|
|
|
Television on the Internet. Information on the potential use of television on the internet and the real uses of the internet by broadcasters today...
|
Television on the Internet
Television began as "radio with pictures." That same process is already
happening with Internet. It was only a few years ago that the World
Wide Web of the Internet discovered it could be just like another
familiar media format - the magazine.
So the question might be,
"Will the Internet continue its march from a magazine with still
pictures approach to full audio and video broadcasting?" Or more
practical, "How will broadcasters really use the Internet.
That is the question that television stations, networks,
cable programmers and others have been asking for several years.
Those companies formerly involved in the traditional broadcasting of
entertainment and information are looking closely at the Internet as
a way to expand their audiences and reinforce existing audiences.
Real Uses of the Internet by Broadcasters Today
Why Not "Broadcast" Over the Internet? If stations could "broadcast"
their entire schedule over the Internet, if they could deliver
FM-like audio and TV-like video to a large audience, and if there
was potential advertising gain, they would be doing it today.
But
because that is not yet a reality, most of the Internet production
effort by radio and television broadcasters has been channeled into
the so-called supplemental uses, the primary one being promotion of
the station.
Promotion is often the most important activity of a
broadcaster. In all but the smallest media market, competition
demands that stations promote themselves, their programming, their
on-air talent and their advertisers.
|
|
|
|
|
|
Back
Site written by Gemma Littlemore